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Showroom dropoff available
Competitive quotes
Showroom dropoff available
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Sell Your Watch

We will expertly assess your watch and offer you a competitive quote for the watch you wish to sell to us. Select one of the easy options below to begin the safe and secure process of selling your watch.

Use our live consultation service

Let us support you through your journey to sell or part exchange your watch with a live consultation and obtain a quote with one of our watch experts.

Start Live Consultation*

*Subject to availability

Fill in our online form

Use our quick and easy online form to send us your watch information and our team will get back to you with an initial quote as quickly as possible.

Go to the form

How It Works

Selling your watch with us is an easy process. Read the steps below for a guide to how the process works.

Step 1

Send us your watch details

Use either the form or our live support service to send us information about your watch.

Step 2

Receive your quote

Ultimately, we will need to see your watch in person in order to make a firm offer. However, we will be able to provide you a ballpark estimate based on the information provided. With that in mind, please send us as many high resolution images of your watch and any accessories as possible to help us make an accurate assessment.

Step 3

Send your watch to us

If you are happy with the quote provided, you can post the watch to us, arrange collection through our live support service or visit one of our showrooms who will be happy to arrange posting your watch to us. Once we receive your watch, we will come back to you within three working days with a firm offer.

Step 4

Receive Your Payment

If you decline our offer, we will return your watch to your nearest showroom for collection at no additional cost. If you accept, we will collect your banking information and perform a secure identity verification. Payment is issued by Bank Transfer within 3 working days. We can also offer part exchange and gift card options depending on your preference. You can also visit one of our showrooms with your watch and discuss your part-exchange options in-person.

Expert Knowledge

We will expertly assess your watch and offer you a fair quote for the watch you wish to sell to us. We have years of experience in the watch industry and strive to make competitive purchase offers. We have structured our process to be easy and seamless.

  • Free quote from our industry experts
  • Competitive prices offered
  • Great range of luxury brands available to buy and be sold
  • Money transferred directly into your bank account
  • Part exchange on your watch is also available
  • Drop off at any of our showrooms across Goldsmiths, Mappin & Webb and Watches of Switzerland for expert advice and peace of mind
  • Watch collection can also be arranged through our live support service

Please note that we are discerning in the brands and models we consider purchasing, not all submissions will be accepted. At this time we are only accepting submissions from UK-based sellers with valid UK identification and bank accounts. We thank you in advance for your understanding.

Brands We Buy

Below is a list of brands we currently consider for purchase or trade online.

  • A. Lange & Sohne
  • Bell & Ross
  • Blancpain
  • Breguet
  • Breitling
  • Cartier
  • Chanel
  • Chopard
  • Grand Seiko
  • Glashutte Original
  • Hublot
  • IWC Schaffhausen
  • Jaeger-LeCoultre
  • Longines
  • Omega
  • NOMOS Glashutte
  • OMEGA
  • Oris
  • Panerai
  • Patek Philippe
  • Rado (Captain Cook)
  • Rolex
  • TAG Heuer
  • Vacheron Constantin
  • Zenith

Why Sell Your Watch to Goldsmiths?

With over 230 years of luxury watch and jewellery experience, Goldsmiths is a brand you can trust when it comes to established expertise in luxury watches. We will expertly assess your watch and offer you a competitive quote for the watch you wish to sell to us. Our expert valuers have worked hard to ensure the quote is as accurate as possible. Complete your journey either online or visit one of 100 showrooms, where dedicated colleagues will assist you in valuing and selling your watch. We will give you a quote on most luxury watch brands. Quotes are given on thousands of Cartier, Breitling, TAG Heuer, Omega and Rolex watches, with many more brands to follow.


Read our comprehensive FAQ and find out everything you need to know to sell your watch at Goldsmiths.

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© 2023 Goldsmiths

Goldsmiths is a trading name of Watches of Switzerland Company Limited. Registered Office: Aurum House, 2 Elland Road, Braunstone, Leicester, LE3 1TT, Registered in England and Wales, Company number 00146087. Registered VAT Number 834 8634 04. Watches of Switzerland Company Limited acts as a broker and not a lender and offers finance from Secured Trust Bank PLC trading as V12 Retail Finance and PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal L-2449, Luxembourg trading as PayPal Credit. Watches of Switzerland Company Limited is authorised and regulated by the Finance Conduct Authority. Our registration number is 308710. Credit provided is subject to age and status, minimum spend applies. Terms and Conditions apply. UK residents only. We may receive a commission if your application is successful, and the amount may vary depending on the product chosen and the amount of credit taken out. Not all products are regulated by the Financial Conduct Authority and FOS protection will not be extended to unregulated agreements.

*Next day delivery available on most items. See product pages for more information.